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PRIVACY POLICY
Last updated: 01/08/2026
1. Business Information
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Business Name: Athletic Aura
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Location: New Jersey, United States
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Email: info@auraathletic.net
2. Personal Data We Collect
We may collect and process the following categories of personal data:
a) Information You Provide Directly
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Full name
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Billing and shipping address
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Email address
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Phone number
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Payment-related information (processed securely by third-party payment providers)
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Order details and purchase history
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Any information you provide when contacting us
b) Information Collected Automatically
When you browse our website, we may automatically collect:
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IP address
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Browser type and version
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Device information
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Pages visited and time spent on the site
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Referring website
This information helps us improve our website and services.
3. How We Use Your Personal Data
We use your personal data for the following purposes:
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To process and fulfill orders
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To arrange shipping and delivery via dropshipping suppliers
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To process payments and prevent fraud
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To communicate with you about orders, inquiries, or customer support
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To improve our website, products, and services
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To comply with legal and regulatory obligations
We only process your data where we have a lawful basis, including performance of a contract, legal obligations, legitimate interests, or your consent.
4. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience and analyze site performance.
Cookies may be used to:
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Remember your preferences
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Enable core website functionality
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Analyze traffic and usage patterns
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Support marketing and advertising efforts
You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.
5. Third-Party Service Providers
We share personal data only with trusted third parties when necessary to operate our business, including:
a) E-commerce Platform
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Wix – website hosting, store management, and analytics
b) Payment Processors
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PayPal
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Credit card processors and other supported payment providers
Payment information is handled directly by these providers and is not stored on our servers.
c) Dropshipping Suppliers & Logistics Partners
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Suppliers and fulfillment partners who ship products directly to customers
These third parties are authorized to use your personal data only as necessary to perform services on our behalf.
6. International Data Transfers
Your personal data may be transferred to and processed in countries outside of the European Economic Area (EEA), including the United States.
When such transfers occur, we ensure appropriate safeguards are in place, such as:
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Standard Contractual Clauses approved by the European Commission
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GDPR-compliant data protection measures implemented by our service providers
7. Data Retention
We retain your personal data only for as long as necessary to:
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Fulfill the purposes outlined in this policy
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Comply with legal, tax, and accounting obligations
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Resolve disputes and enforce agreements
When data is no longer required, it is securely deleted or anonymized.
8. Your Rights Under GDPR
If you are located in the European Union or EEA, you have the following rights:
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Right to access your personal data
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Right to rectification of inaccurate or incomplete data
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Right to erasure (“right to be forgotten”)
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Right to restrict processing
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Right to data portability
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Right to object to processing based on legitimate interests
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Right to withdraw consent at any time
To exercise your rights, please contact us at info@auraathletic.net.
9. Right to Lodge a Complaint
You have the right to lodge a complaint with a supervisory authority in your country of residence if you believe your data protection rights have been violated.
10. Data Security
We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, loss, misuse, or disclosure.
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
11. Children’s Privacy
Our website is not intended for children under the age of 16, and we do not knowingly collect personal data from children.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal or operational changes. Updates will be posted on this page with a revised “Last updated” date.
13. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us: